I developed the Bubble Fun 5K Run’s visual identity—including a custom logo and full suite of digital ads to be used in a multi-channel campaign. Through email, SMS texting, and traditional media (billboard, TV, and radio), I ensured a consistent brand experience that helped to reach registration goals.

Logo

The Salvation Army Kroc Center had corporate crocodile illustrations that are to be used in marketing. I used one of the provided illustrations of the crocodile running and added the Kroc logo on his shirt, bubbles, and the text to create the event logo.

Logo Credits:
RJ crocodile illustration: Salvation Army Kroc Center
Logo including crocodile illustration: Lana Reed
Project management: Carolyn Carpenter

Digital Ads

Billboard

Video + Radio Commercial

The 30 second commercial ran on local TV and digitally. I created the story board, wrote the script, recorded audio, and edited the video in Adobe Premier Pro. The audio ran on local radio channels.

Print

Print collateral included brochures, flyers, and discount tokens.

Event Coverage

Took photo and video during event to use on social media and also for the next year’s promotion.

Logo & Brand Identity

Created logo design, color palette selection, and took portrait photography for a professional, cohesive image.

Collateral & Print

Managed the design and procurement of apparel, yard signs, postcards, campaign letters, and event invitations.

Social Media: Created high-impact social media images to ensure consistent, professional branding across all voter touch points.

Operational Support

Planned a voter open house and provided hands-on support during the event to ensure a seamless campaign presence.

Driving Membership Growth through Multichannel Strategy

I led a comprehensive marketing campaign by creating a unified experience across multiple touch points to reach residents where they were most active.

The Execution:

• Multi channels – Used a mix of traditional and digital media, including print collateral, a streamlined website, targeted email marketing, and SMS updates, and digital platforms.
• Brand Recognition: Developed standardized visual assets to ensure the brand remained recognizable and trustworthy.
• Public Engagement: Focused on active engagement, ensuring that community members were consistently informed and encouraged to take action.

The Impact:

• 122 new membership plans successfully enrolled.
• 245 new members added to the organization’s community.
• Established a scalable, repeatable marketing framework that increased overall brand visibility and streamlined internal communication processes.

Digital Ads

Emails and Text Messages

I worked with the Membership team to target past members and guest with email and text alerts. This help to spread brand image and boost the overall marketing performance.

Billboards

Video

Credits: Videography by Jordan Loscher of Butter Media

The 30 second commercial ran on local TV and digitally. I created the script and lined up the talent for the shoot.

Print

Print collateral included flyers, brochures, and event ads.