The District is a prominent non-profit that promotes the growth, preservation, and economic vitality of downtown Quincy, IL. I worked with their staff to create a logo and visual identity for their signature Progressive Dinner event.
They requested a simple, elegant logo that incorporated elements of food and movement. We settled on a continuous line mark featuring the outline of a plate, knife, fork, and an arrow, which fits the vibe of the dinner to a tee.
I settled on this drawing concept, then brought it over to illustrator to add some details and refine the design. Not all paths are equal, so adding the width variation gave the lgo a touch of elegance.
The burnt orange and yellow set it apart from other dinners The District has hosted, while focusing on fun and food.
Interested in working together to create something beautiful? I’d love to connect and hear more about your business!
Meet Alana Reed: Designer, Artist, and Strategic Thinker
Hello! I am Alana (Lana) Reed, a graphic designer, artist, and strategic thinker. I love creating visuals that are as functional as they are beautiful, combining artistic flair with deep-dive questions to uncover the heart of every brand.
After fifteen years serving local nonprofits, I am thrilled to transition into freelance graphic design.
My heart has been calling me to be home more with my kids, and I am so thankful for the opportunity to be present for these incredibly fast-moving years. Stepping into freelance work allows me to balance my passion for impactful design with family life.
Your Small Business or Nonprofit’s Story Needs to be Told
Great design is more than looking good. It’s about driving your mission forward, connecting with your community, and inspiring action. When you partner with me, you get a dedicated creative collaborator who digs into the strategy behind your brand to ensure every visual serves a purpose.
Whether you are just getting started or an established non profit, here is how I can help bring your vision to life:
Strategic Brand Discovery: Through thoughtful questions and deep-dive strategy sessions, we uncover the core message of your organization so your audience instantly understands your value.
Purpose-Driven Visuals: Every asset, from marketing collateral to digital graphics, is crafted to be as functional as it is beautiful. This ensures your brand stands out for all the right reasons.
15 Years of Trusted Experience: You gain a decade and a half of hands-on local design experience, bringing reliability, creative insight, and industry best practices directly to your projects.
Ready to elevate your brand and connect with your audience? Let’s chat about how we can tell your story together!
