The District is a prominent non-profit that promotes the growth, preservation, and economic vitality of downtown Quincy, IL. I worked with their staff to create a logo and visual identity for their signature Progressive Dinner event.

They requested a simple, elegant logo that incorporated elements of food and movement. We settled on a continuous line mark featuring the outline of a plate, knife, fork, and an arrow, which fits the vibe of the dinner to a tee.

I settled on this drawing concept, then brought it over to illustrator to add some details and refine the design. Not all paths are equal, so adding the width variation gave the lgo a touch of elegance.

The burnt orange and yellow set it apart from other dinners The District has hosted, while focusing on fun and food.

Interested in working together to create something beautiful?
I’d love to connect and hear more about your business!