Event Marketing Campaigns
– Bubble Fun Run 5K
I led the comprehensive marketing campaign for the Salvation Army Kroc Center annual Bubble Fun 5K from 2023-2025. The goal was to drive community participation and brand awareness.
I developed the event’s visual identity—including a custom logo and full suite of digital ads for a multi-channel campaign. By email, SMS texting, and traditional media (billboard, TV, and radio), I ensured a consistent brand experience that helped to reach registration goals.
Logo
The Salvation Army Kroc Center had corporate crocodile illustrations that are to be used in marketing. I used one of the provided illustrations of the crocodile running and added the Kroc logo on his shirt, bubbles, and the text to create the event logo.
Logo Credits:
RJ crocodile illustration: Salvation Army Kroc Center
Logo including crocodile illustration: Lana Reed
Project management: Carolyn Carpenter
Digital Ads
Billboard
Video
The 30 second commercial ran on local TV and digitally. I created the story board, wrote the script, recorded audio, and edited the video in Adobe Premier Pro.
Print collateral included brochures, flyers, and discount tokens.
